On the final day of Cruïlla, one of Catalonia’s largest festivals, severe weather forced authorities to cancel public events, delaying the venue’s opening by several hours and forcing a complete concert reschedule. Thousands of attendees needed quick, accurate updates—but the festival’s official website crashed under heavy traffic, and social media platforms like Instagram weren’t suited for sharing a constantly changing schedule. To keep people informed, the organizers turned to their dedicated festival web app, which quickly became the primary communication channel during the crisis.
Why Traditional Channels Fail in Critical Moments
In critical situations like this, traditional communication channels often fall short. Festival websites, while useful for general information and ticket sales, are not built to provide real-time updates. When thousands of attendees simultaneously seek answers, these sites can become slow or even crash, as happened with Cruïlla. Social media platforms like Instagram, on the other hand, are great for creating buzz but not for structured, time-sensitive information. Important updates easily get lost among comments, stories, and unrelated content, making it difficult for attendees to find the latest schedule or opening times quickly.
How a Web App Transformed Communication
The festival’s web app overcame these challenges by offering a centralized, real-time communication hub. Push notifications ensured that attendees received critical updates—such as the new opening hour—directly on their devices, without the need to refresh pages or scroll through social media feeds. Organizers could instantly update the schedule, adjust concert times, and publish new information without relying on external platforms. This direct communication channel not only reduced confusion but also helped maintain trust and a smooth attendee experience despite the disruptions.
The Cruïlla experience clearly demonstrates how direct communication through a dedicated web app can transform crisis management at festivals. Unlike traditional apps, which require downloads and updates, a web app is instantly accessible to anyone with a smartphone and an internet connection—no installation needed. This ease of access ensures that critical information reaches attendees faster and more reliably. By combining real-time updates, push notifications, and seamless accessibility, web apps provide festival organizers with a powerful tool to keep audiences informed, engaged, and safe, no matter the circumstances.
If you’re organizing a festival and want to ensure clear, real-time communication with your attendees, get in touch with us today to learn how our web app solutions can help you stay connected—rain or shine.