As music festivals have returned after the pandemic,
cashless payment systems have become widespread in large
events. From RFID wristbands to payments made through a smartphone,
safety and ease of use of these
payment methods is undeniable, especially when there is such a large
volume of customers and money involved.
RFID wristbands or mobile payments have appeared as an evolution of more
traditional payment methods like plastic tokens because transactions
are more secure and bookkeeping and billing
management in such large events is greatly simplified.
However, the benefits of these cashless solutions don't have to be exclusive
to music festivals. Clubs all around the world
gather thousands of attendees weekend after weekend These
events are massive and therefore require a large number of staff and
technology to manage thousands of transactions. However, since guests spend
an average of three hours inside a club, implementing a cashless system
based on RFID wristbands is not an option in these environments.
What alternatives are there to manage bookkeeping and ensure
security with such large volumes?
The first and most traditional approach is to use paper tickets that can be
purchased at a kiosk and then exchanged for drinks and food. However, long
lines often occur at ticket desks which discourage guests from making
purchases, bookkeeping must be done manually and data about how and how much
attendees spend is not available unless they are inputted manually by bar
A more modern solution is to use your phone as a payment
method. Everyone has a smartphone with them all the time, unlike
wristbands, which have to be issued to every attendee. Furthermore, health
and safety measures during the pandemic have made guests accustomed to
consulting menus digitally.
How do this systems work?
Attendees scan a QR code in any of the signs distributed
throughout the event, select their order and pay directly with their
phone using Apple Pay, Google Pay, Bizum, PayPal or a credit or
debit card. Since downloading an app is not required and the system is
integrated with the native payment methods in the phone, transactions are
very fast and efficient.
Once a customer has completed and paid for their order, they just have to
approach one of the bars to pick up their order, where the staff
will validate their purchase and give them their order, without
needing to collect payment or enter order details in any other system.
Hence, order preparation time and consequently, customer waiting times, are
reduced significantly, in addition to eliminating possible cash-related
problems at the end of the event.
After the event is over, promoters and organizers have all data about sales
and demand at their fingertips. Accounting reports are also ready and they
have the reassurance that all payments were securely processed. Stock
management and forecasting is simplified enormously since the system already
has all data about demand and sales of very event at the venue.
¿Do you really want your guests to wait in 3 separated lines to order from different food stands? ¿Or would you rather have them wait comfortably while their order is being prepared?.
With Festea Pay your guests make their orders to all food stands through their phone at the same time, and then receive a notification when each of the orders is ready. Take your guests experience to the next level!.