As lockdowns have disappeared and events have gone back to normality after
the pandemic, it's become clear that cashless systems have come to
stay. Whether with tokens, with wristbands or with mobile payments,
the ease and security of this type of methods is undeniable when you have to
manage such a large volume of people and money.
RFID wristbands or mobile payments have become the latest trend in festivals
during the summer of 2022. They represent an evolution of traditional
plastic payment tokens because of increased security of
transactions and ease of administration and accounting for
such large events with hundreds of staff and thousands of attendees involved.
However, the perks of these cashless solutions don't have to be exclusive to music festivals.
Free entry events like street food markets or brunches are
gradually becoming more popular among metropolitan entertainment offerings
and they also have to manage a large number of attendees, staff and
These events don't normally required an entry ticket and therefore don't
have an identification system in place, making the implementation of a
wristband-based system much more challenging. It is almost always not
feasible or cost-efficient to have staff dedicated to handing out wristbands
to all foot traffic through the event.
But then, what alternatives are there to manage billing and increase security with such large sums of
The first and most traditional option is to use plastic tokens, but the
lines that form at token booths affect the experience of guests. Moreover,
accounting is completely manual and data analytics about how and what your
customers are buying are completely lost.
A better, more modern solution is the use of smartphones as payment
methods. Everyone is always carrying one all the time, no
identification is required and usage of phones to pay has very much
increased, even if just to check out digital menus among other uses.
How do these systems work?
Attendees scan QR codes distributed throughout the event in
signs and banners, select their order and pay directly with their
phone using Apple Pay, Google Pay, Bizum, PayPal or credit or debit
cards. Since it's not necessary to download yet another app and the system
is deeply integrated with native payment methods, efficacy and aso of use
are more than achieved.
Once they have made their order, customers just need to approach one of the
bars to pick up their drinks, where bartenders will validate their
order and serve drinks without having to collect payment or to input the
order into a system , thereby massively cutting preparation and the
time customers spend waiting.
Food stands also benefit from the system since attendees no longer
have to stand waiting for their food in front of them. They can
keep enjoying the event and receive a notification when their order is
Once the event has passed, promoters have all accounting
reports ready as well as high-resolution data about
consumption patterns. They also can rest assured of the
security of transactions by having all payments tracked
down to the second they were made.
¿Do you really want your guests to wait in 3 separated lines to order from different food stands? ¿Or would you rather have them wait comfortably while their order is being prepared?.
With Festea Pay your guests make their orders to all food stands through their phone at the same time, and then receive a notification when each of the orders is ready. Take your guests experience to the next level!.