Switching to online menus is more than just a convenience—it’s a game-changer for understanding customer behavior. By analyzing how people browse and order, venues can cluster customers into preference-based groups. This data unlocks powerful insights, helping bars and promoters tailor experiences to maximize sales and customer satisfaction.
Personalized Product Ordering Based on Customer Type
One key advantage of digital menus is the ability to personalize product ordering based on the type of customer. For example, regular cocktail drinkers might see premium spirits first, while partygoers looking for quick drinks might be nudged toward shots and combos. By dynamically adjusting menu layouts, venues can subtly guide customers toward higher-value purchases.
Using Photos to Increase Attention and Desire
Another proven strategy is using photos for specific products to draw attention. High-quality images of signature cocktails or limited-time offerings can create a sense of desire and urgency, leading to increased conversions. People tend to order with their eyes, and a well-placed image can make all the difference in boosting sales.
Cross-Selling with Smart Recommendations
Cross-selling is also easier with digital menus. By strategically suggesting add-ons—such as pairing a beer with a shot or promoting small food items with cocktails—venues can encourage larger orders without disrupting the user experience. Smart, data-driven recommendations increase both customer satisfaction and revenue per transaction.
Real Results: A 7% Increase in Average Ticket at Fabrik
At Fabrik, one of Madrid’s largest venues, we conducted a cross-selling experiment using our digital menu system. By strategically suggesting complementary products during the ordering process, we encouraged customers to add more to their purchases naturally. The result? A 7% increase in the average ticket—proving that small, data-driven adjustments can have a big impact on revenue.
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