Most valued aspects of night clubs for today's audience
Clubbing has always been one of the go-to entertainment options for young adults like university students and people just starting to get into the work force. While it looks like it will stay that way, this audience has become more demanding when it comes to choosing where they'll spend the weekend nights. In response, clubs have stepped up their game and are fighting to improve their customers' experience beyond just offering good music to listen to.
Young adults are increasingly picky when choosing where to go and spend their cash. Some of the most important factors they consider nowadays are
These are all symptoms that young adults are increasingly more aware of how much valuable is their time and how they would rather spend it living unique experiences instead of just partying for the sake of partying.
When they decide to go out, they notice if a club makes them wait too much in line or if they don't have a good experience while ordering a drink. If these things go sideways, they'll probably not come back and spend their money somewhere else instead.
A lot of these issues are already being addressed by club promoters: curating better DJs, investing in state-of-the-art lighting and sound systems and trying to provide a luxury experience for they most valuable guests.
However, the reality is that most of the audience is there on a more casual basis and increasing spend of this group by a few percentage points can have a dramatic impact on revenue.
A cashless payment system can complement the enhancements already implemented by a lot of clubs to bring the ordering experience on par with the rest.
Customer experience less waiting times, have an easier time communicating with the bar staff and spend up to 30% more on average because of the convenience when ordering.
There exist different kinds of solutions for cashless payments: wristbands, tokens, mobile payments and more. Some have a high implementation cost and are perhaps not worth it for short events like night club parties but mobile payments are the perfect solution to eliminate lines to order at clubs.
At FesteaPay, we offer a solution specifically built for clubs where the majority of sales are from drinks but may also occasionally sell merchandise and food as extras. Attendees order and pay in 30 seconds with their phones (which they already have with them at all times) and just walk up to any bar to get their drink. Since they don't need to pay or communicate their order to the staff, the process is much faster resulting in increased spend and customer satisfaction.
We're always looking for new partners that want to differentiate themselves and stand out as modern venues that care about their customers and want to provide the best experience. Contact us today to discuss if FesteaPay would be a right fit for your clubs.
Do you have thousands of fans that will only be at your venue for a few hours? Do you want them to enjoy the music without waiting in endless lines?
Festea integrates without the need to purchase hardware and is the favorite payment method of your attendees.
¿Do you really want your guests to wait in 3 separated lines to order from different food stands? ¿Or would you rather have them wait comfortably while their order is being prepared?.
With Festea Pay your guests make their orders to all food stands through their phone at the same time, and then receive a notification when each of the orders is ready. Take your guests experience to the next level!.
Festea implements a cashless system with mobile payments without the need for distributing RFID wristbands, installing recharge points or processing refunds for unused wallets.
Also, you'll get access to a real time communications channel with attendees to launch personalized offers.
¿Want to eliminate hoards of people to order during half-time? Allow your customers to order with their phone and utilize catering during 100% of the match time.
Notify your customers when their order is ready to be picked up or deliver it to their seats for a premium experience.
Digitize the bar service and forget about spreadsheets to manage stock.
Make the jump to mobile payments and validate your intuitions with analytics and reports about customer spending patterns to increase revenue.
Unify the payment method and billing data collection across all your venues in a single interface.
Understand your customers' spending patterns and get a prediction for the required staff and stock.